Do you want to export and sell wine in China?

We help wineries from 15 countries across 6 continents and counting.

Whether you are just getting started or already in the market, we have the solution you need to sell wine in China, Hong Kong, Taiwan, and Macau.

We assess feasibility, create strategy, localize branding, and develop sales channels for exporting wine to China. Learn how we can help you achieve your goals in the market.

Some of the wineries we have worked with

Why Mersol & Luo

Our company has years of experience developing strategies for the China market, helping wineries export wine to China, develop their brand, and plan for long-term growth.

In a market as large and complex as China’s, many companies fail because they:

Don’t understand the market

Have the wrong strategy

Working with the wrong people

We provide a clear, practical strategy for achieving your goals and the people with the expertise and support you need to cross the finish line.

The Right Way to Grow Your Wine Business in China

Assess Feasibility

You want to know if your wines will sell well in the Chinese market. We make figuring this out easy by looking at market demand, competition, and pricing for each of your wines. Our in-depth assessment will make it clear which of your wines will sell well in the market, why, what challenges you will face, and practical solutions.

Develop Strategy

You need the right strategy to achieve your goals in the Chinese market. We draw on our experience and expertise to develop the right strategy for your wines and brand. By identifying the best local markets, target customers, and importer profile, you can minimize risks, maximize returns, and achieve your goals.

Localize Branding

You want to know if your brand is right for Chinese consumers and how it can compete with other brands in the market. We evaluate your branding and brand assets. With our help, you will know if it’s right for the market, how it compares to competing brands, and the brand strategy you need to achieve your goals in the market.

Open Sales Channels

You want to find importers, distributors, and other buyers so you can start selling your wines in China. We draw on our large network to find wine importers who can sell your wines to your target customers in the right local markets. Our team carries out due diligence, assesses risks, negotiates contracts, and helps you through the process from first contact through import and sale of your wines in China.

How can we help you?
Contact us to get started.


How long does it take to start selling wine in China?

The amount of time it takes to bring a wine to market depends on multiple factors, including how quickly importers move forward. You can be exporting wine to China and selling as soon as three months after beginning work.

Are you an agent?

We are not an agent. Mersol & Luo is a strategy consulting firm. Establishing sales channels is only one part of what our company does to help wineries export their wine to China, Hong Kong, Taiwan, and Macau.

Where are the wine importers in China you work with located?

Our network of wine importers in China covers all provinces and large municipalities in Mainland China as well as Hong Kong, Taiwan, and Macau.