Beer represents 75% of the total amount of alcohol consumption (by volume) in China. To succeed in this lucrative market, knowledge of the consumer segmentation is important, Mersol & Luo ensures you are prepared, educated and strategic when considering China as your next market to enter. Beer Market Segmentation in China Mass-Consumed Beers These locally …
Chinese drinking culture has its own set of rituals and purposes, and plays a crucial part in business. Learn about the Chinese drinking culture.
Why is Social Shopping Popular in China? Social e-commerce, or social shopping, is when social media are integrated into traditional online shopping. This is hugely popular in China, more so with the rise of the new generation of shoppers and their changing lifestyle. Over the years, social networks have evolved into a multi-dimensional experience platform. …
New Trade War concessions and a commitment to purchase more products from the US show favor for alcohol producers and other agricultural products.
China’s spirits market continues to see increasing opportunities for international brands to grow and expand. At the heart of this development is the rise of the country’s luxury consumer base among the urban population. Mersol & Luo guides companies through the process to import and be profitable with these ideal market conditions. Growing Demand for …
What to expect as the Coronavirus Outbreak effects the Economy in the Greater Chinese Markets
China’s pet care market is rising. Keep up with top trends for pet products in China is key to stay ahead among competitors.
Opportunities in China: A Glance With its growing economy and high consumer spending, there will continue to be plenty of opportunities in China for all kinds of consumer goods in 2020. Increased consumption is expected on organic and health care products as consumers seek a healthier lifestyle. Demand for baby care products, fashion clothing and …
Explore the future of luxury in China and learn what some of the opportunities and challenges businesses need to be aware of.
Boosting your brand value in China is more than improving your brand’s look, messaging and relationships with consumers. It is keeping pace with China’s constantly changing consumer landscape and pivotal market trends.
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