Navigating the Future for Australian Firms in Asia

The pandemic and geopolitics have complicated Australian firm’s expansion plans in Asia. China, long a source of demand across just about every industry and product category, has also become a source of risk. What can Australian firms do in Asia? Diversify. The rest of Asia should not be overlooked.

The Future of Food in Asia

Demand for food is outpacing wage growth in Asia, in large part because much of that growth is in disposable income. Consumers across the region are upgrading their lifestyle, seeking greater variety, more novelty, and higher-quality food options.

Navigating the future for European firms in Asia

The pandemic and geopolitics have complicated European firm’s expansion plans in Asia. China, long a source of demand for European products ranging from Italian foods to German manufactured goods, has also become a source of risk. What can European firms do in Asia? Diversify. The rest of Asia should not be overlooked. Japan & South …

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The Rise of Coffee in China

China is known the world over as a tea-drinking country. This is rapidly changing as young and wealthier consumers adopt coffee-drinking culture. Today 52% of the population enjoys coffee. There are three groups of coffee consumers in China: 1) those who go to coffee shops for business meetings 2) those who go to socialize—generally middle-aged …

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How to: Market Wine to Chinese Consumers

Market Wine

There are six groups of wine drinkers in China based on consumption behaviors. To better target each consumer segment, businesses work with Mersol & Luo to adjust their importing and marketing strategies accordingly.  Chinese Consumer Groups: Traits and Preferences The Social Newbies Social Newbies are those who are new to wines, they are beginning to explore …

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Evolving Preferences of Chinese Consumers

Evolving Preferences of Chinese Consumers.

As the largest potential market for alcoholic beverages, China remains a challenging market for foreign players. It is critical to keep up with the latest trends and rapidly changing consumer preferences in order to harness the potential opportunity the market has. Mersol & Luo supports clients in extensive feasibility and market analysis to ensure importing …

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