The rise of Coffee in Chinese Markets

China is known the world over as a tea-drinking country. This is rapidly changing as young and wealthier consumers adopt coffee-drinking culture. Today 52% of the population enjoys coffee.  There are three groups of coffee consumers in China:  1) those who go to coffee shops for business meetings 2) those who go to socialize—generally middle-aged …

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How to: Market Wine to Chinese Consumers

Market Wine

There are six groups of wine drinkers in China based on consumption behaviors. To better target each consumer segment, businesses work with Mersol & Luo to adjust their importing and marketing strategies accordingly.  Chinese Consumer Groups: Traits and Preferences The Social Newbies Social Newbies are those who are new to wines, they are beginning to explore …

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Evolving Preferences of Chinese Consumers

Evolving Preferences of Chinese Consumers.

As the largest potential market for alcoholic beverages, China remains a challenging market for foreign players. It is critical to keep up with the latest trends and rapidly changing consumer preferences in order to harness the potential opportunity the market has. Mersol & Luo supports clients in extensive feasibility and market analysis to ensure importing …

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Fast Rising Imports in China Boost Prospects for Foreign Producers of Wine, Beer & Spirits

Rising imports in China

China’s Import Surge China is known as an exporting powerhouse. With new trends and changing behaviors, it is hardly surprising that growth in imports is expected to continue, despite March seeing a small decrease of 0.9% in US imports due to Covid-19. The growth in imports is primarily driven by demand for commodities and consumer …

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How to: Market Beer to Chinese Consumers

market beer to chinese consumers

Beer represents 75% of the total amount of alcohol consumption (by volume) in China. To succeed in this lucrative market, knowledge of the consumer segmentation is important, Mersol & Luo ensures you are prepared, educated and strategic when considering China as your next market to enter. Beer Market Segmentation in China Mass-Consumed Beers These locally …

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Social E-Commerce: A Major Driving Force in China’s Alcohol Consumption

Social E-Commerce

Why is Social Shopping Popular in China? Social e-commerce, or social shopping, is when social media are integrated into traditional online shopping. This is hugely popular in China, more so with the rise of the new generation of shoppers and their changing lifestyle. Over the years, social networks have evolved into a multi-dimensional experience platform. …

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How to: Market Spirits to Chinese Consumers

Market Spirits

China’s spirits market continues to see increasing opportunities for international brands to grow and expand. At the heart of this development is the rise of the country’s luxury consumer base among the urban population. Mersol & Luo guides companies through the process to import and be profitable with these ideal market conditions. Growing Demand for …

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