Big snacking is big business in Asia. Munching will be worth over $500 billion by the end of 2021. In Indonesia alone—a country of 270 million—sales of confectionery and snacks is set to grow by over 4% annually through 2025. Given this growth, what opportunities are there for foreign snack brands? What do local consumers …
What is the situation in Asia? When it comes to containing the spread of Covid-19, economic growth, and consumer spending, countries in Asia fall into one of three categories: 1) good public health situation, strong economic growth, and buoyant consumer spending; 2) stable public health situation, moderate economic growth, and consumer spending, or 3) poor …
Tea has been regularly enjoyed in Asia for millennia. Pu’er, Darjeeling, and Japanese green tea are all world famous. This has made tea big business in the region. According to Statista sales of tea in Asia will reach more than US$150 billion in value in 2021 with enjoy year-on-year growth of nearly 7% through 2025. …
Whisky sales in Asia are worth over US$ 33 billion and growing by nearly 10% annually—a brisk pace by any standard. This has people asking “what is driving this boom and where is it headed?” Let us start with the first part of that question. For many consumers in Asia whisky is an aspirational spirit. …
As economies, incomes, and spending increase throughout Asia, demand for imported, higher-quality, and healthier beverages is fast-growing as well. Soft Drinks The foreseeable future of soft drink demand in Asia belongs to emerging markets in the region, such as China and Malaysia which are set to enjoy sales of nearly US$41 billion and US$1.8 billion, …
Taiwan is a fast-growing consumer market for beverages and magnet for new brands, large and small. Juice, soft drinks, packaged water, alcohol, and other major beverage categories are all enjoying strong year-on-year growth making it an excellent option, whether for companies seeking expansion options or simply diversify their exposure to different markets. Coffee Weighing in …
Overview As small and wealthy global cities Singapore, Hong Kong and Macau play a defining role in Asia’s alcohol market, influencing consumption patterns in much of the region. This is one reason these are often initial entry points for new brands trying to establish a sales footprint in Asia. Singapore Tipplers in Singapore are set …
Overview Taiwan is one of Asia’s most cosmopolitan and wealthy markets on par with South Korea—a popular entry point for brands expanding into Asia. The island nation’s alcohol market is worth over US$20 billion and growing by 6.47% CAGR through 2025 alongside increasing incomes and consumer preferences in favor of higher quality beverages. Beer As …
Often overlooked, Malaysian consumers’ disposable incomes are higher than those in China, particularly when cost of living is factored in.
Along with these other wealthy Asian markets, Taiwan is leading the shift among consumers in the region towards higher protein, healthier, and more varied diets.
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