Do You Need the Right Strategy for the China Market?

We can help!

Whether you need to develop a China market entry strategy or one for market expansion, we have the expertise and experience you need to succeed.

Many companies who come to us have great products but don’t know how to plan for market entry, which local markets to focus on, position their brand, or find the importers and distributors who can meet their sales goals. China is a large and complex market. So, we ensure our clients understand the market, have the right strategy, and execute it effectively to achieve their goals in China.

The Markets We Specialize In

Our company specializes in the Greater China markets. These include Mainland China, Hong Kong, Taiwan, and Macau.





Some of our Success Stories

Why Mersol & Luo

Our company has years of experience and expertise in developing strategies for companies who want to enter or expand their business in the China market.

In a market as large and complex as China’s, many companies fail because they:

Don’t understand the market

Have the wrong strategy

Working with the wrong people

We provide a strong, practical strategy for achieving your goals and the people with the knowledge, expertise and support you need to cross the finish line.

We Know How to Build Your Success in China

Market Entry Strategy

Regardless of which Greater China market you want to enter, you need the right strategy. We provide a step-by-step plan for how you can gain an initial foothold in the market and the right strategy to achieve your goals.

Pricing Strategy

A one-size-fits-all approach does not work. We can deliver the right pricing strategy that will effectively target your customers. You will be able to outmaneuver competitors and capture market share.

Sales Strategy

We will create the right sales strategy for you to achieve your sales goals in China. You will understand which importers, distributors and retailers you should be working with and the best way to target customers to meet sales goals.

Brand Strategy

China is a diverse market and brand preferences are changing quickly. Our team can develop the right strategy for your brand and localize your branding. With our help you can effectively reach your target customers.

Marketing Strategy

The nature of China’s economic development has resulted in a unique marketing landscape. We can provide the understanding and marketing strategy you need to increase brand awareness and sales.

Expansion Strategy

Entering the market is only the first step in securing the future of your business in China. Our team will ensure your continued success by developing and helping execute an effective long-term expansion strategy.

How can we help you?
Contact us to get started.


How long does it take to go from no presence to selling in the China market?

The amount of time it takes to go from planning to selling in the market depends on multiple factors, including how quickly importers move forward. You can be exporting spirits to China and selling as soon as three months after beginning work.

Are you an agent?

We are not an agent. Mersol & Luo is a strategy consulting firm. Establishing sales channels is only one part of what our company does to help our clients develop their business in China, Hong Kong, Taiwan, and Macau.

What industries can you provide strategy development and execution for?

We can provide strategies for any consumer-facing industry. This includes alcohol, foods, consumer electronics, clothing, as well as many other products and services. We have a strong understanding of these products and services in China, Hong Kong, Taiwan, and Macau.