Do you want to export and sell Spirits in China?

We help liquor producers from 15 countries across 6 continents and counting.

Whether you are just getting started or already in the market, we have the solution you need to sell liquor in China, Hong Kong, Taiwan, and Macau.

We assess feasibility, create strategy, localize branding, and develop sales channels for exporting spirits to China. Learn how we can help you achieve your goals in the market.

Some of Our Clients

Why Mersol & Luo

Our company has years of experience developing strategies for the China market, helping spirits producers export liquor to China, develop their brand, and plan for long-term growth.

In a market as large and complex as China’s, many companies fail because they

Don’t understand the market

Have the wrong strategy

Working with the wrong people

We provide a clear, practical strategy for achieving your goals and the people with the expertise and support you need to cross the finish line.

The Right Way to Grow Your Spirits Business in China

Assess Feasibility

You want to know if your spirits will sell well in the Chinese market. We make figuring this out easy by looking at market demand, competition, and pricing for each of your liquor products. Our in-depth assessment will make it clear which of your spirits will sell well in the market, why, what challenges you will face, and practical solutions.

Develop Strategy

You need the right strategy to achieve your goals in the Chinese market. We draw on our experience and expertise to develop the right strategy for your liquors and brand. By identifying the best local markets, target customers, and importer profile, you can minimize risks, maximize returns, and achieve your goals.

Localize Branding

You want to know if your brand is right for Chinese consumers and how it can compete with other brands in the market. We evaluate your branding and brand assets. With our help, you will know if it’s right for the market, how it compares to competing brands, and the brand strategy you need to achieve your goals in the market.

Open Sales Channels

You want to find importers, distributors, and other buyers so you can start selling your liquor in China. We draw on our large network to find spirits importers who can sell your spirits to your target customers in the right local markets. Our team carries out due diligence, assesses risks, negotiates contracts, and helps you through the process from first contact through import and sale of your liquors in China.

How can we help you?
Contact us to get started.


How long does it take to start selling liquor in China?

The amount of time it takes to bring a liquor to market depends on multiple factors, including how quickly importers move forward. You can be exporting spirits to China and selling as soon as three months after beginning work.

Are you an agent?

We are not an agent. Mersol & Luo is a strategy consulting firm. Establishing sales channels is only one part of what our company does to help distilleries export their spirits to China, Hong Kong, Taiwan, and Macau.

Where are the spirits importers in China you work with located?

Our network of spirits importers in China covers all provinces and large municipalities in Mainland China as well as Hong Kong, Taiwan, and Macau.