Are you looking to export your spirits to China and develop your brand there?

We can help!

How to start selling & exporting spirits in China

We provide the help you need to expand your spirits business in China. Everything we do is focused on selling your spirits effectively and strengthening your brand in the Chinese market.

Phase 1-4


Phase 1:

Assess Product & Market Potential

Prior to determining the best way to position your product and brand for the Chinese market, we assess your current market position, existing or potential challenges, how to prepare for and overcome these, and measure where the product you wish to sell fits in China given current market trends and circumstances.

Market Development Assessment

We are committed to developing strong and lasting relationships with our clients and local partners alike. With clients from 5 continents, we’re able to help them transcend distance, culture, language to succeed in the Greater China markets.

product assessment

Our team will assess the product you want to bring to market both in absolute terms and compared to competing products. It gives a macro-level perspective of where the product stands in the market and what you should be aware of in making macro-level decisions, guiding understanding of what can and should be done and why

Proceed to phase 2

Phase 2:

Determine ideal target market(s)

In order to find the best sales partners – such as distributors or direct business customers – you will need to know where to sell, who to sell to, and the ideal sales partners to work with given your target markets and end-consumers.

target market analysis

We will determine which local markets to target, your ideal customers within these markets and their detailed profile, and the best sales channels and partnerships to establish in order to effectively target those market and consumers.

Proceed to phase 3

Phase 3:

Optimize pricing and branding strategy

Once you know where to sell, who to sell to, and through which types of channels, we will help you understand and optimize your pricing and brand position. This is the key to appealing to both your target end-consumers and potential sales partners and direct business customers.

Pricing analysis

We will examine existing or proposed pricing, measure it against anticipated retail pricing, like-for-like competition, and affordability profile for the target end-consumer in the relevant markets, providing a clear recommended pricing strategy.

branding Analysis

We will analyze your existing or planned branding – including labeling, packaging, messaging and other brand assets – and measure how it compares to competitors’ and how best to differentiate yours and make it appealing to both your likely sales partners and target end-consumers.

Proceed to phase 4

Phase 4:

Establish sales channels

With clear understanding of your target markets, customers, and likely sales partners – in addition to the right pricing and brand positioning – we will be ready to seek out potential sales partners and buyers, carry out due diligence, negotiate a fair contract, and make preparations for importation and sales.

Due diligence

Prior to formally approaching a prospective sales partner, we will confirm key details about their business, contract terms, capabilities, and assess risk and overall suitability for your product, brand, and goals in the target markets.

Negotiate Deal + Sign Contract

We will provide ongoing local support for opening negotiations and bringing them to a successful conclusion, troubleshooting, and ensuring the final contract is fair, clear, meets international business standards, and is enforceable.

Import & Sales

We will coordinate with both you and the local buyer or sales partner to ensure regulatory compliance is properly, payments are made in transparent manner, and the logistics, warehousing and overall importation process goes smoothly so sales can begin


Are you an importer or a distributor?

No, we are not an importer or distributor; however, we make the process of finding importers, distributors, and direct business customers easier, trustworthy, and more reliable.

Will you continue to offer support after initial sales are made?

We are dedicated to maintaining strong, long-term relationships with our clients, which includes offering ongoing support after initial sales are made and cooperating to expand into new markets, strengthen a brand’s presence, or find additional sales partners.

Which national markets do you specialize in?

We can help you with all Greater China markets: Mainland China, Hong Kong, Macau, and Taiwan.