Market Intelligence & Analytics
Market Development Pre-Assessment
We will evaluate the market situation for your product type in the Chinese market, and review your brand and product to determine the next steps necessary to bring your product into the market, or expand your presence. Additionally, we will also identify potential challenges and suitable solutions.
We will evaluate the product you want to bring to market, both in absolute terms and in comparison to competing products. It provides a macro-level perspective of where the product stands in the market, and what you should be aware of in making macro-level decisions, guiding understanding of what can and should be done and why.”
Target Market Analysis
We will determine which local markets to target, your ideal customers within these markets, along with their detailed profile, and the best sales channels and partnerships to establish in order to effectively target those markets and consumers.
Pricing Optimization Analysis
We will examine existing or proposed pricing, measure it against anticipated retail pricing, like-for-like competition, and affordability profile for the target end-consumer in the relevant markets, providing a clear recommended pricing strategy.
We will analyze your existing or planned branding—including labeling, packaging, messaging and other brand assets—and measure how it compares to competitors, determine the best course of action to differentiate your brand and make it appealing to both your likely sales partners and target end-consumers.
We will lay out the regulatory requirements for selling your product in the determined target market. This includes regulatory framework, registration and importation requirements, labeling requirements, process and documentation, as well as common challenges and guidelines.