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In recent years, the global alcoholic ready-to-drink (RTDs) and premixes market has shown tremendous growth. There is a surging demand for innovative and high quality, but affordable beverages, and brands are eager to meet the challenge. The Asia Pacific region accounts for the largest market share, where Westernization
Liquor consumption in China has undergone a huge change over the years. Due to increasing income, many consumers can now afford premium and foreign brands. Over 83 million liters of liquor were exported to China in 2018, a 13.74% increase from the previous year.