International brands, however, find themselves facing growing competition from local companies. We help companies rise with the tide of this booming industry while getting ahead of the competition in the Greater China markets.
Consumer preferences in mature and emerging markets are changing in different ways and the center of gravity in global consumption is shifting toward Asia, particularly China.
Mainland China alone accounts for approximately one-third of the global manufacturing output. Yet many companies find setting up production or tapping into local demand challenging.
Many international luxury brands want to adapt their product offerings to local preferences in the Greater China markets. This also requires strong branding and effective communication.