Case Study
Premium European foods brand breaks into major Asian markets
Client Profile
Premium Foods Co.* is a medium-sized producer of premium edible oils, seeds, chocolates and other packaged foods. The brand sells in Europe, North America the Middle East and Asia.
Client Challenge
The brand was very interested in entering Taiwan, Singapore, and Hong Kong; however, they did not understand these markets, know if their brand would appeal to local consumers, how to find the right marketing and distribution partners or how to manage those relationships in order to achieve their goals in these markets.
Testimonial
We had become accustomed to receiving the odd order or two in Asia but never a sustained presence or local partnership. Mersol & Luo took our brand and made it work in Asia. The region has gone from almost no sales to being our biggest source of growth.”
We helped Fizzy Drink Co. to:
Choose the best markets to enter in Asia
We assessed the client’s brand and products, matching them with best markets based on a host of criteria, including local pricing, preferences, and both macro and micro-level factors.
Identify the best markets and ideal customers for their products
Running an in-depth consumer market analysis, we match brand characteristics and goals to local demand characteristics, build an ideal customer profile, how, why, and where they buy and how to win them over.
Understand market opportunities, trends, and risks
Drawing on our proprietary models and analytics, we provided Premium Foods Co. with a clear picture of the size of the market opportunity, market trends and forces, and potential risks and how best to mitigate them in both quantitative and qualitative terms.
Effectively manage local distribution and marketing partnerships
We leveraged our local presence, knowledge, and expertise to bridge the language and cultural gap between our client and local partners, overcoming challenges, and ensuring a successful initial entry and growth trajectory in the market.
Develop a winning go-to-market strategy
We employ a proven approach to creating a customized data-driven strategy for initial market entry, achieving short-term goals and sustainable long-term growth.
The client achieved:
Entered
13
local markets
Introduced
15
products into Japan, Taiwan, Hong Kong, and Singapore
Achieved sales nearly
150%
initial targets
Managing
8+
local distribution and marketing partnerships
*We protect the confidentiality of our clients. Although the name has been changed, the results are real.
About Mersol & Luo
Mersol & Luo’s expertise on the Asian economy assist global companies in ensuring their expansion to Asia is appropriately prepared for to maximize profits and market impact. By having local understanding, relationships and real-time trade experts Mersol & Luo guides you through the process.
We are the preferred partner for companies around the world
