Case Study

Modern beer brand takes off in top Asian markets

Client Profile

Modern Beer Co.* is a medium-sized European producer of mid-market and premium beers using modern flavors and techniques. The brand sells in Europe and Asia.

Client Challenge

The brand was very interested in entering Taiwan, Singapore, and Hong Kong; however, they did not understand these markets, know if their brand would appeal to local consumers, how to find the right marketing and distribution partners or how to manage those relationships in order to achieve their goals in these markets.

*We protect the confidentiality of our clients. Although the name has been changed, the results are real.


We knew demand for beer in Asia was big but weren’t sure how to approach the region’s markets given our different price points and non-traditional flavors. Mersol & Luo supported us through the entire entry process and continues to do a good job managing our operations and growth in Asia.”

- Chief Branding Officer, Modern Beer Co.

We helped Modern Beer Co. to:

Choose the best markets to enter in Asia

We assessed the client’s brand and products, matching them with best markets based on a host of criteria, including local pricing, preferences, and both macro and micro-level factors.

Identify the best markets and ideal customers for their products

Running an in-depth consumer market analysis, we match brand characteristics and goals to local demand characteristics, build an ideal customer profile, how, why, and where they buy and how to win them over.

Understand market opportunities, trends, and risks

Drawing on our proprietary models and analytics, we provided Modern Beer Co. with a clear picture of the size of the market opportunity, market trends and forces, and potential risks and how best to mitigate them in both quantitative and qualitative terms.

Effectively manage local distribution and marketing partnerships

We leveraged our local presence, knowledge, and expertise to bridge the language and cultural gap between our client and local partners, overcoming challenges, and ensuring a successful initial entry and growth trajectory in the market.

Develop a winning go-to-market strategy

We employ a proven approach to creating a customized data-driven strategy for initial market entry, achieving short-term goals and sustainable long-term growth.

Plan for and manage growth and expansion

The client achieved:



local markets



products into Hong Kong, Macau and Singapore

Achieved sales nearly


initial 2-year targets



local distribution and marketing partnerships

*We protect the confidentiality of our clients. Although the name has been changed, the results are real.

About Mersol & Luo

Mersol & Luo’s expertise on Asian markets assist global companies in ensuring their expansion Asia is appropriately prepared for to maximize profits and market impact. By having local understanding, relationships and real-time trade experts Mersol & Luo guides you through the process. We are the preferred partner for companies around the world.