German coffee brand builds strong revenue stream in China
Premium Coffee Co. is a medium-sized producer of premium quality coffee with stores in their home market and Southern China as well as distribution throughout the DACH and Chinese markets.
The coffee producer was interested in selling in China; however, they did not understand the market, know if their brand would appeal to local consumers, how to find the right marketing and distribution partners or how to manage those relationships in order achieve sales goals.
Mersol & Luo Helped Premium Coffee Co. to:
Identify the most viable local markets for their product
We evaluate all existing brand assets, product presentation, and critical factors that will support or hinder the brand in the market to determine its best-fit in-market.
Understand the competitive landscape
Our team assessed the company’s goals, product and available markets to identify the best markets that fit best. Given Premium Coffee Co.’s brand position, product quality, pricing, available volumes and risk appetite we recommended several best-fit local markets for initial entry.
Develop a winning branding strategy
After evaluating the brand, how it compares to like-for-like competitors’ and target customers’ willingness-to-pay we develop a strategy that will best support its success.
Effectively manage local distribution partnerships
We leveraged our local presence, knowledge, and expertise to bridge the language and cultural gap between our client and local partners, overcoming challenges, and ensuring a successful initial entry and growth trajectory in the market.
The client achieved:
year-on-year sales growth
*We protect the confidentiality of our clients. Although the name has been changed, the results are real.
About Mersol & Luo
Mersol & Luo’s expertise on the Asian economy assist global companies in ensuring their expansion to Asia is appropriately prepared for to maximize profits and market impact. By having local understanding, relationships and real-time trade experts Mersol & Luo guides you through the process.
We are the preferred partner for companies around the world