Import and sales of premium rum in China have been on the rise in recent years. This is primarily due to the growing demand among young Chinese consumers. In the first half of 2017, rum imports were valued at US$3.6 million, with 57.5% year-on-year growth.
In the past decade, the black market supplying counterfeit alcohol have exploded in China. This is vis-à-vis the expansion of the bar industry in the country. It is estimated that around 30% of all alcohol in China is fake.
Belgium is one of Europe’s largest producers of beer. Over 260 breweries are responsible for the country’s beer production that reaches 20 million hectoliters annually. Belgium boasts of over 800 varieties of beer brewed, which include pale lager, amber ales,