Mersol & Luo Insights

Out latest thinking on the issues that matter to businesses in the Greater China market.

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In recent years, the global alcoholic ready-to-drink (RTDs) and premixes market has shown tremendous growth. There is a surging demand for innovative and high quality, but affordable beverages, and brands are eager to meet the challenge. The Asia Pacific region accounts for the largest market share, where Westernization
International brands, however, find themselves facing growing competition from local companies. We help companies rise with the tide of this booming industry while getting ahead of the competition in the Greater China markets.
Consumer preferences in mature and emerging markets are changing in different ways and the center of gravity in global consumption is shifting toward Asia, particularly China.