Mersol & Luo Insights

Out latest thinking on the issues that matter to businesses selling in Asia.

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Asia has not historically been a major coffee drinking region, but this is changing—and fast. Consumption is increasing across the region with a handful of countries leading the way.
International brands, however, find themselves facing growing competition from local companies. We help companies rise with the tide of this booming industry while getting ahead of the competition in the Greater China markets.
Consumer preferences in mature and emerging markets are changing in different ways and the center of gravity in global consumption is shifting toward Asia, particularly China.
The brand was very interested in entering Taiwan, Singapore, and Hong Kong; however, they did not understand these markets, know if their brand would appeal to local consumers, how to find the right marketing and distribution partners or how to manage those relationships in order to achieve their goals in these markets.