TARGET MARKET ANALYSIS

Our Target Market Analysis makes it easy for you to decide where to sell your wine, beer, or liquor in China.

All the Greater China markets—Mainland China, Hong Kong, Taiwan, and Macau—are unique and complex. For Mainland China, in particular, it can be difficult to know where to start in a country of nearly 1.4 billion people. We help you by identifying:

  • The best local markets (e.g. Beijing), including easy-to-understand scoring based on reliable metrics, and detailed profiles for the top markets;
  • The most suitable type of sales partner you should work with (e.g. a local distributor), characteristics, and detailed recommendations and guidance for you;
  • Your ideal target customer and audience, including demographic information, purchasing habits and other important characteristics.

We offer 3 types of target market analysis—Essential, Core, and Complete, ranging from simple and focused to detailed and all-encompassing.

Whether you are looking to start in a single local market or have long-term expansion plans, we have the solution for you. See the features available with each solution and choose the one that best fits your needs.

Features Essential Core Complete
Market Snapshot
Product Affordability Analysis
3* Markets
7 Markets**
All Markets
Detailed Local Market Profiles**
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2
5***
Analysis & Recommendations: Target Local Market(s)
Target Sales Partner Profile
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Analysis & Recommendations: Target Sales Partner
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Target Customer Profile
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Analysis & Recommendations: Target Customer
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*This includes product affordability analysis for 3 markets if for Mainland China or Taiwan and 2 if for Hong Kong or Macau.

**This includes product affordability analysis for 7 local markets if for Mainland China or Taiwan and up to 5 if for Hong Kong or Macau

***This includes detailed Local Market Profiles for 5 markets if for Mainland China or Taiwan and up to 3 if for Hong Kong or Macau.

Get started today!