China Market Research & Analytics
We will assess the market situation for your wine, beer, or liquor in the Chinese market. Our team will review your brand and product to determine the next steps necessary to bring your product into the market, or expand your presence. Additionally, we will also identify potential challenges and the right solutions for you.
We will evaluate existing competition for the wine, beer, or liquor you want to bring to market. This includes assessing competition for the varietal and price range, and the growth outlook for the product in the target Chinese market. We will also measure consumer awareness, and advise you on how you can overcome potential challenges. Understanding the competition you face in the market is the first step to achieving success.
We will find out which local markets in China are best for you (e.g. Shenzhen). Our team can also identify who your ideal customers are--including key demographic information and buying habits. We will also provide a detailed profile of the kind of distributors, importers, and other sales partners you should work with. This will empower you to achieve your goals in China, Hong Kong , and other Greater China markets.
We will look at your existing or planned pricing for your product in China. It will be measured against expected retail pricing and like-for-like competition. We will also see how affordable it is for your target customer both nationally and in key local markets. Finally, we will recommend the right pricing strategy for your product. This will support your sales goals and development in the market.
We will look at your existing or planned branding for the Chinese market. This included labeling, packaging, messaging and other brand assets. We will measure how it compares to competitors. Then, we can recommend the best course of action to differentiate your brand and make it appealing to both your likely sales partners and target end-consumers,.
We will lay out the regulatory requirements for selling your product in the target Chinese market (e.g. Beijing). This includes understanding regulatory requirements, product registration and importation requirements. Additionally, we will help you understand labeling requirements, process and documentation, as well as common challenges and recommendations.