China Brand Development & Packaging Design

RESEARCH

Research is an important first step for brand development. We look at the demographic, geographic and psychographic details of your target customers in China. Additionally, we identify their purchase habits and preferences. This tells you what your customers want and why. We use this to build a detailed customer profile. This is used to create a holistic brand strategy for your products being sold in the target market.

Brand Development & Strategy

You need to clearly define your brand image, ideas and values. These are what you want to communicate to customers. They are how customers will understand an be attracted to your brand. All of this must be done before creating actual brand assets. Our team will develop an effective brand strategy with clear metrics to measure success. This will put you in a good position in the market and support long-term sales growth.

Visual Identity

Customers get their first taste of your product from what they see. The visual identify we create will depend on several variables. These include what the product is, your target customer, and strategy. We will develop a good visual identity for your brand. This will be used for your products in China. This packaging, labels and other brand assets.

Naming

It is often necessary to create localized brand for your product in China. This starts with a name. However, it may also include new labels, logo and other key brand assets. Even big global brands—such as Coca Cola—do this to the great benefit of both their brand and bottom line. Boost your chances of success by localizing your name while keeping what's unique and special about your brand.

Voice & Message

Every brand needs a unique voice that speaks to the target customer and communicates the values and vision of the brand and products. Messaging is often sensitive to language and culture. For this reason, your voice and message will resonate with the local culture and be communicated fluidly in Chinese.

Packaging

Typically, customers’ first encounter with a company’s brand is through the product’s themselves. Specifically, this includes the packaging and labels. For this reason, it is important you have packaging and labels are consistent with your desired brand strategy, vision, voice and message. We can develop and deliver high-quality designs that meet these requirements and will contribute to the success of your products and brand in the Chinese market.

Web & Digital

Traditional and new brands alike have adopted a digital branding strategy and developed digital brand assets for use on their website and other digital platforms (e.g. social media). We will design and deliver the website mockups and other brand assets you need for your digital branding in the market.

Brand Assets Design

Effective branding also takes places via traditional channels, such as business cards. We can ensure you have the basic brand assets you need to project your brand value and image to customers and partners alike in the market.