To enjoy long-term growth, brand recognition, and added brand value a company needs to prepare their branding for the target local market. Each of the Greater China markets—Mainland China, Hong Kong, Taiwan, and Macau—are unique and complex in their own way.
If you want your brand to succeed in any one of these markets, your branding needs to be appealing to local consumers and distributors alike. Wine, beer, and liquor distributors and importers in China understand consumer trends and know what local consumers are likely to be attracted to. For this reason, they will not only be looking at your pricing, but also your branding. This is why it is important to get your branding right from the beginning.
We can assess your existing or planned branding
To ensure it is ready for the market and is likely to appeal to any sales partners, providing guidance and recommendations if any adjustments are needed, our Branding Analysis delivers everything you need to understand how well your branding is prepared for the market, including:
We can help you make your branding ‘China-Ready’
Working with us you can feel confident that your branding will be ready to support your success in the market, allow for future expansion, and increase the equity of your brand.
Get started today!