Pet Products Industry
Pet-ownership is booming across the world, Greater China included.
Today’s pet owners are spending more time, money and attention on their pets than ever before. Many pet products companies want to capitalize on this fast-growing trend. However, they face major challenges in these new markets where there are different consumer habits and preferences. How to tackle these challenges? We’ve helped many companies tap into this opportunity and succeed in the fast-changing Greater China markets.
Read the latest information and data on key sectors in China, Hong Kong, Taiwan, and Macao’s respective pet products industries.
Pet Products Industry
What We Do
Mersol & Luo works with pet products companies from around the world to:
Optimize market strategy
As new pet product categories emerge, consumer preferences and the regulatory environment change, and competition increases, companies need to optimize their strategy to increase sales and value and generate sustainable growth. We provide companies with market strategy advice to help them adapt to change, using our market expertise and experience, as well as latest analytics and tools.
Track consumer trends
Consumer preferences and habits are constantly changing. It is essential for companies to anticipate and adapt to changing consumer trends. Mersol & Luo delivers in-depth and up-to-date market forecasting, analytics and advice so companies can better understand the changes and take advantage of them.
Understand and minimize risks
Risks in the pet products industry come in different ways, including but not limited to, changing regulations on pet food content, raw material costs, among others. We help companies understand the risks they may face, the value to their company, and how to minimize their exposure and turn them into opportunities.
Boost brand value
Brand plays an important role when it comes to consumers’ decision-making. We help increase brand awareness and growth by adjusting their branding and brand design to better suit local consumers’ preferences.
Our clients in the pet products industry include companies in the following product sectors:
Improved understanding of the consumer market and establishing a local office
Pet Care Co. wanted to expand into the Hong Kong market. However, it needed to understand local consumer needs, behavior, and the regulatory environment for services and products like the ones they offered.