Chinese consumers’ appetite for luxury products remains unrivaled.
Many international luxury brands want to adapt their product offerings to local preferences in the Greater China markets. This also requires strong branding and effective communication. However, many companies need help understanding these markets and face multiple challenges. Working with us, our clients are able to enter these bourgeoning markets and enjoy healthy, sustainable growth.
Read the latest information and data on key sectors in China, Hong Kong, Taiwan, and Macao’s respective luxury products industries.
What We Do
Mersol & Luo works with luxury products companies from around the world to:
Optimize market strategy
Companies want to generate higher sales and sustainable growth. This requires a comprehensive and adaptive market strategy. Using extensive knowledge and experience, as well as up-to-date analytics and tools, Mersol & Luo provides companies with market strategy advice that enables them to succeed in and continually adapt in the Greater China markets.
Track consumer trends
Consumer trends continually change, especially in the luxury fashion industry. Companies that correctly anticipate these changes and adjust gain an edge over their competitors. We regularly update our in-depth market forecasting and analytics to advise companies on the changes and how to take advantage of them.
Understand and minimize risks
Risks in the luxury products industry take several forms, including changes in taxes levied on luxury products, unintentionally controversial advertising videos, and many others. We assist companies with assessing and understanding the risks they face, the value to their company, and how to reduce their exposure and turn them into opportunities for growth.
Localize branding and messaging
A company’s brand is a key supporting pillar for success in a market. Mersol & Luo works closely with clients to adjust branding and brand design to appeal to local consumers, as well as localize messaging in a culturally relevant way to bring more brand awareness and earn consumer loyalty.
Our clients in the luxury products industry include companies in the following product sectors:
Successfully expanded into the Mainland China market
Watch Co. was already present in Hong Kong and wanted to expand into Mainland China. However, it was unsure if it was financially feasible to do so and, if so, how to successfully expand their business into the new market.