Start Selling Wine, Beer, and Liquor in China

Do you want to export wine, beer, or liquor to China?

Our Complete Solution is for companies with ambitious goals for long-term sales growth, expansion, and brand development in any or all of the Greater China markets—Mainland China, Hong Kong, Taiwan, and Macau. You will gain the in-depth understanding of market competition, pricing, and target customer at both the national and local market level. With our help, you will also find the right distributors or importers to realize your goals for the market.


The first step is to look at the current situation for your product, recent growth in the market, and general brand awareness, including:

  • Recent growth trends
  • Brand awareness
  • Sales goals
  • Challenges
  • Solutions

We will show you compare to your competition in the market, helping you understand the challenges—and opportunities–ahead. In our in-depth Complete Competition Analysis, we evaluate:

  • Local Product Profile
  • Market Size
  • Growth Outlook
  • Representative Sample of Competing Brands
  • Competition
  • Consumer Awareness
  • Analysis & Recommendations

By looking at all the local markets in your target national market, we will be able to tell you the best markets as well as those you should target for later expansion. Additionally, we will create detailed sales partner and target customer profiles—including key demographic information and behavior. In all, it includes information about:

  • Affordability
  • Market Size
  • Local logistics
  • Density of distribution network
  • Deliver in-depth analysis and recommendations
  • Create detailed profiles for:
  • Top local markets
  • Ideal sales partner
  • Target Customer

Not only will we examine existing or proposed product pricing, measure it against anticipated retail pricing and prevailing prices in the national market in our Core Market Pricing Analysis we will also look at pricing each local market and based on affordability to your target customer, providing:

  • Analysis of:
  • National pricing
  • Target consumer pricing
  • Local market level pricing
  • Market pricing outlook
  • Recommendations regarding pricing strategy

We will analyze your existing or planned branding, so you are prepared for discussions with sales partners and appealing to your target consumers, delivering a Branding Analysis which includes:

  • Analysis of:
  • Name and logo
  • Packaging and labels
  • Messaging
  • We will evaluate how your brand differentiates itself in the market
  • Carry out a comparison with competitors
  • Provide clear recommendations

Finding Sales Partners

We will draw up a list of qualified importers and distributors. Based on your feedback and requirements, we will provide a short list of those we recommend investigating first. Our team will then carry out proper due diligence on the best choices.

It is important to know about an importer or distributor’s operations, licenses, potential risks and overall suitability for you as a sales partner. We visit the distributors and importers, delivering our Complete Due Diligence Assessment which includes:

  • Partner profile
  • Licenses and certificates
  • Sales territory
  • Standard requirements (e.g. payment terms)
  • Facilities (with images)
  • Sales channels
  • Risk assessment and rating
  • Recommendations and guidance

Negotiation & Contract Support

We will provide ongoing local support for opening negotiations and bringing them to a successful conclusion, troubleshooting, and ensuring the final contract is fair, clear, meets international business standards, and is enforceable.

Import & Sales Support

We will coordinate with both you and the local buyer or sales partner to ensure proper regulatory compliance, that payments are made in a transparent manner, and the logistics, warehousing and overall importation process goes smoothly so sales can begin.

Get started today!


How can I find out if there’s high potential for my product to succeed in the market?

We can look at all the things that contribute to success in the market, including: competition, growth outlook, pricing, branding, and identify the best local markets, ideal sales partner and target customers.

How can I find an importer or distributor to help sell my products in the local market?

We help you find sales partners who fit your needs and requirements, then carry out due diligence to confirm they are both capable and trustworthy and assess risk. We then support you through the negotiation, contract, and import process.

How long does it take before we can start selling our products in the market?

This depends on multiple factors, such as the product type, time spent evaluating the market, shipping time, and how quickly your sales partner processes everything. Typically, 6-12 months.

Can you help us manage our local operations and brand development?

Yes, we can help you with everything from managing the relationship with your sales partner and monitoring sales to long-term brand development.