Case Study

In-depth market intelligence and analysis open up expansion opportunities

Client Profile

Pet Care Co.* is a fast-growing on-demand pet service and accessories company. Offerings include pet care services via its mobile app and pet accessories for both pets and owners. The company is currently operating in several major markets.

The Challenge

Having found success in its home market, Pet Care Co. wanted to expand into the Hong Kong market. However, it needed to understand local consumer needs, behavior, and whether the regulatory environment was welcoming for services and products like the ones they offered.

Our Approach

After assessing the company’s offerings and existing operations, we advised Pet Care Co. on what they needed to know before deciding to move forward with any expansion plans for the Hong Kong market. Our team delivered in-depth analysis of the consumer market for their service and product type, growth forecasts, and a clear understanding of existing and upcoming regulations and how they would likely affect the company should they choose to expand into the market.

The Results

Working with Mersol & Luo, Pet Care Co. gained a clear and detailed understanding of the Hong Kong consumer market for their services and products, potential opportunities for their company, and whether the regulatory environment was welcoming. Based on the intelligence we provided, Pet Care Co. decided to set up a Hong Kong office, carry out a feasibility study and develop an efficient strategy for bringing their app, services, and products to the market. 

We empowered our client to:

Identify business opportunities

Establish their first office in Asia

Bring

11

products and services
to market

*We protect the confidentiality of our clients. Although the name has been changed, the results are real.