China Market Insights

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China’s Liquor Market in 2019

Millennials are a highly influential group that is a driving force behind the consumption growth in the Chinese market.
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Liquor consumption in China has undergone a huge change over the years. Due to increasing income, many consumers can now afford premium and foreign brands.
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Due to the changing lifestyles of the Chinese, alcohol consumption, especially in beer, has undergone a major shift in the past years.
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As China’s middle-class population continues to grow, so is the demand for higher quality products.
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