Growing Demand for Coffee in Asia
Asia has not historically been a major coffee drinking region, but this is changing—and fast. Consumption is increasing across the region with a handful of countries leading the way.
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Navigating the Future for Australian Firms in Asia
The pandemic and geopolitics have complicated Australian firm’s expansion plans in Asia. China, long a source of demand across just about every industry and product category, has also become a source of risk. What can Australian firms do in Asia? Diversify. The rest of Asia should not be overlooked.
The Future of Food in Asia
Demand for food is outpacing wage growth in Asia, in large part because much of that growth is in disposable income. Consumers across the region are upgrading their lifestyle, seeking greater variety, more novelty, and higher-quality food options.
The Growing Opportunities in Taiwan’s Hot Coffee Market
Taiwan is a fast-growing consumer market for coffee and magnet for new brands, large and small. The medium-term outlook is particularly bright with an estimated near 7% CAGR through 2025 according to Statista, a research firm.
Navigating the future for European firms in Asia
The pandemic and geopolitics have complicated European firm’s expansion plans in Asia. China, long a source of demand for European products ranging from Italian foods to German manufactured goods, has also become a source of risk. What can European firms do in Asia? Diversify. The rest of Asia should not be overlooked. Japan & South …
The Rise of Coffee in China
China is known the world over as a tea-drinking country. This is rapidly changing as young and wealthier consumers adopt coffee-drinking culture. Today 52% of the population enjoys coffee. There are three groups of coffee consumers in China: 1) those who go to coffee shops for business meetings 2) those who go to socialize—generally middle-aged …
How to: Market Wine to Chinese Consumers
There are six groups of wine drinkers in China based on consumption behaviors. To better target each consumer segment, businesses work with Mersol & Luo to adjust their importing and marketing strategies accordingly. Chinese Consumer Groups: Traits and Preferences The Social Newbies Social Newbies are those who are new to wines, they are beginning to explore …
Evolving Preferences of Chinese Consumers
As the largest potential market for alcoholic beverages, China remains a challenging market for foreign players. It is critical to keep up with the latest trends and rapidly changing consumer preferences in order to harness the potential opportunity the market has. Mersol & Luo supports clients in extensive feasibility and market analysis to ensure importing …
Fast Rising Imports in China Boost Prospects for Foreign Producers of Wine, Beer & Spirits
China’s Import Surge China is known as an exporting powerhouse. With new trends and changing behaviors, it is hardly surprising that growth in imports is expected to continue, despite March seeing a small decrease of 0.9% in US imports due to Covid-19. The growth in imports is primarily driven by demand for commodities and consumer …
How is the Coronavirus affecting Chinese Consumption?
What to expect as the Coronavirus Outbreak effects the Economy in the Greater Chinese Markets
