Do you want to export and sell beer in China?

We help breweries from 16 countries across 6 continents and counting.

Whether you are only getting started or already in the market, we have the solution you need to develop market strategy and sell beer in China, Hong Kong, Taiwan, and Macau.

We assess feasibility, create strategy, localize branding, and develop sales channels for exporting beer to China. Learn how we can help you reach your goals in the market.

Some of the Brands We Work with

Why Mersol & Luo

Our company is experienced building strategies for the China market, helping breweries export beer to China, localizing their brand, and planning for long-term growth.

China is a large and complex market. Many companies fail because they

Don’t understand the market

Have the wrong strategy

Working with the wrong people

We provide a clear, practical strategy for achieving your goals and the people with the expertise and support you need to cross the finish line.

The Right Way to Grow Your Beer Business in China

Assess Feasibility

You want to know if your beers will sell well in the Chinese market. We make figuring this out easy. Our team looks at market demand, competition, and pricing for each of your beers. Our in-depth assessment will make it clear which of your beers will sell well in the market, why, what challenges you will face, and practical solutions.

Develop Strategy

You need the right strategy to achieve your goals in the Chinese market. We draw on our experience and expertise to develop the right strategy for your beers and brand. We identifying the best local markets, target customers, and importers. By doing this you will minimize risks, maximize returns, and achieve your goals.

Localize Branding

You want to know if your beer brand is right for Chinese consumers and how it can compete with other brands in the market. We evaluate your branding and brand assets. With our help, you will know if it’s right for the market. This includes comparing to competing beer brands, and creating the brand strategy you need to achieve your goals in the market.

Open Sales Channels

You want to find beer importers, distributors, and other buyers so you can start selling your beers in China. We draw on our large network to find beer importers who can sell your beers to your target customers in the right local markets. Our team carries out due diligence, assesses risks, and negotiates contracts. We help you through the process from first contact through import and sale of your beers in China.

How can we help you?
Contact us to get started.


How long does it take to start selling beer in China?

The amount of time it takes to bring a beer to market depends on multiple factors, including how quickly distributors operate. A brewery can be exporting beer to China and selling as soon as three months after getting started.

Are you an agent?

We are not an agent. Mersol & Luo is a strategy consulting firm. Establishing sales channels is only one part of what our company does to help breweries export their beer to China, Hong Kong, Taiwan, and Macau.

Where are the beer importers in China you work with located?

Our network of beer importers in China covers all provinces and large municipalities in Mainland China as well as Hong Kong, Taiwan, and Macau.