Building the future for consumer brands in Asia

Our Story

Michael Mersol-Barg, an American, and Henry He (Luo), a Chinese-born Canadian, founded Mersol & Luo to fill a major gap in support for brands struggling to take advantage of Asia’s rise because none of the existing players were catering to them. Most large consultancies focused on providing the 20th century solutions to the 21st century challenges of tapping into Asia’s growing consumer markets. Yet even these were out of reach for all but the largest multinational brands.

Our superior support and expertise

Why we deliver better results and long-term growth for our clients

Capability	Mersol & Luo	Agent	Distributor	Importer
Understands international business culture		Limited	Limited
Speaks your preferred language	English + 9 other languages	Local language only or English	Local language only or English	Local language only or English
Provided end-to-end support
Knows who your ideal customers are		Limited	Limited
Understands all Asian markets		Local market only	Local market only
Understands local branding and marketing		Limited	Limited
Develop long-term growth strategy		Limited	Limited
Understands pricing for your product and customers		Limited	Limited
Fully aligned with your interests
Understands all relevant local regulations
Provides in-market monitoring, reporting and advising		Limited	Limited
Offers on-the-ground troubleshooting		Limited	Limited
Can help you re-strategize and plan for expansion		Limited	Limited

What We Do

We provide producers of consumer goods with the experience, expertise, and support they need to succeed in Asian markets. We cover everything from strategy and research to branding and sales channel development and beyond.

Our Vision

Empower people and organizations with the knowledge and understanding they need to succeed in a globalized world.

Our Values

Innovation

We are a company of the 21st century, embracing change and forward-looking thinking. We take innovative approaches to old and new problems alike. We empower our clients by providing the solutions they need to achieve their goals.

Sustainability

We are dedicated to building a sustainable future for global production and consumption. We work with companies to develop their business in ways that meet our commitment to environmentally sustainable growth and advancement.

Diversity

Diversity is in our company’s DNA. The best solutions come from different perspectives, backgrounds, and experiences. We seek team members from diverse backgrounds and perspectives to foster an environment that embraces diversity and difference.

Our Leadership

Michael has lived and worked in Asia for nearly 10+ years. He brings years of experience and knowledge related to doing business in Asia and as a venture capital advisor. Work touches on a range from fast-moving-consumer-goods to technology and services. Michael studied Chinese at Johns Hopkins University and holds a master’s degree in economics from Peking University, China’s top university. He is fluent in Mandarin Chinese.

Jiamin manages Mersol & Luo’s research and analytics as well as operations in Chinese speaking markets. She has published many articles on the Chinese market, economy, and international trade. Jiamin is a graduate of Michigan State University’s James Madison College and fluent in English, Mandarin Chinese and several other Chinese languages.

Paige has years of experience in marketing, sales, and branding working with firms in Silicon Valley and much of the US. She brings passion and a mix of technical and non-technical backgrounds together to deliver data-driven results. Paige is also CEO of Bmore Strategic, a B2B strategy firm, and holds an MBA and a Masters of Science from the Florida Institute of Technology.

Based in Mersol & Luo’s head office in Taiwan, Iris has decades of experience in international finance across multiple geographies and industries. She oversees the firm’s finances and domestic and cross-border regulatory compliance necessary for clients selling across Asia. Iris holds an MBA from the University of California – Fullerton and speaks both Chinese and English.

Growth Strategy Team

Audrey brings decades of experience in marketing, sales, and project management in a host of B2C and B2B industries in Asia, ranging from personal care products to construction. She leverages her knowledge and experience to ensure Australian and New Zealand client’s success in Asian markets.

Johan brings nearly 10 years of C-level executive management experience within B2B industries in Europe and other major markets. With a keen understanding of European brands’ needs he supports their macro-level strategic planning and execution for their expansion in Asian consumer markets.

Nerea is an experienced sales professional. With work and living experience in Europe and Asia–as well as Chinese language background–she brings a deep understanding of Asian markets and how to help foreign brands build strong businesses in this large and exciting consumer market.

Alumni

Our alumni network includes highly talented professionals working in numerous industries and countries across the world. Through formal and information networking, our alumni network continues to grow. These experiences and strong relationships are a lasting benefit to both us and our alumni.

Featured Alumni

Richard joined Mersol & Luo during the company’s founding stage, serving as general legal counsel. He was instrumental in establishing the firm’s subsidiaries and managing client-related legal matters. Richard is currently practicing at a Wall Street law firm in New York City, focusing on funds and M&A matters.

“My experience at Mersol & Luo provided me with first-hand knowledge and opportunities to work with SMEs and providing legal services integrating clients’ business strategies.”

Emma joined Mersol & Luo as a Legal Consultant, providing guidance on how to navigate the Chinese market and regulatory environment for clients. She is currently working in Shanghai as a foreign legal consultant at Kirkland & Ellis, a large international law firm.

“The work at Mersol & Luo was new and challenging for me but helped me grow as a professional. I now use the skills I developed there to help clients from all over the world.”

Jennifer worked as a Consultant at Mersol & Luo, helping foreign businesses realize their Chinese operations, providing in-depth market analysis and strategy development. She is now an associate at a Chinese law firm in Beijing focusing on commercial litigation and arbitration.

“My experience at Mersol & Luo helps me to quickly understand the commercial drive of each case and provide practical and efficient solutions to my clients.”

Shubham served as operations consultant with Mersol & Luo, delivering professional advice on operational management and strategy to the firm and clients alike. Shubham is currently a senior manager for business operations at TrusTrace, a European supply chain technology company.

“Open team meetings and constant discussion with the company founders helped me grow and strengthen my professional skillset. I enjoyed my time at Mersol & Luo!”

Building the future for consumer brands in Asia

Our Story

Our superior support and expertise