About Us

Our Company

Mersol & Luo helps businesses bring their products to the China and Hong Kong markets. We deliver top quality market intelligence, find distributors, help meet regulatory requirements, develop sales channels, design and manage winning brand localization strategies and marketing campaigns.

We specialize in alcohol, food, and personal care products, delivering high quality, data driven services and professional consulting. Our clients include firms from North America, Europe, the Middle East, Africa, and Asia–all with the ambition of succeeding in China.

About us our values

Our Values

Our company places a high value on integrity, transparency, and fairness, which guide the way we help clients, work with partners and communicate. This also drives our desire to deliver good value and measurable results for our clients.


Michael Mersol-Barg

Managing Director

Hailing from Michigan, USA, Michael brings years of experience working in China helping foreign businesses navigate China’s complex business environment. He studied Chinese at Johns Hopkins University and holds a masters degree in Economics from Peking University, China’s top university. He’s fluent in Mandarin Chinese.

Jiamin Zeng

General Manager Mainland China Market

Jiamin oversees Mersol & Luo’s operations in Mainland China. Using her expertise in international affairs and economics, she has published numerous articles on the Chinese market and international trade. She is a graduate of Michigan State University’s James Madison College and fluent in both Mandarin Chinese and English.

Mersolluo - Karlis Lubka

Karlis Lubka

Business Development Manager

Hailing from Latvia, Karlis is a graduate of Aston University, a top institution the UK, holds a M.Sc. in Quantitative Finance. He brings extensive international experience, having worked in both Europe and Asia. Karlis is dedicated to the success of all our clients, ensuring each receives the professional support and solutions needed to succeed in the Chinese and Hong Kong markets.

Emma Li

Chief Legal Advisor

A China native, Emma provides regulatory and legal guidance for the Hong Kong and Mainland China markets. A graduate of Peking University’s School of Transnational Law, one of China’s premier law schools, Emma specializes in intellectual property law with publications in both English and Chinese. She brings considerable expertise in Hong Kong, Chinese, and American law.

Amy Wu

Director of Branding & Marketing

Amy is the head of our global marketing and branding team. She brings extensive professional expertise in branding, marketing, and localization via her experience working in brand development and marketing for firms in the UK and China. She holds a Master of Science in Business (Marketing) from the Warwick Business School.

David Wong

Director of Market Intelligence

A Hong Kong native, David directs Mersol & Luo’s Market Intelligence arm, which focuses on research and quantitative analysis for the Hong Kong, Chinese, and American markets. Hailing from Hong Kong, he studied Quantitative Finance at the University of Hong Kong and previously worked at HSBC as a Senior Market Analyst for the Greater China market.