How to: Unlock China’s Gen-Z Spending Power

China Gen Z

Introduction Centennials or Gen-Z is the next generation of influential shoppers in China. When it comes to spending, they are said to surpass even the high-rolling Millennials. 40% of Chinese consumers are expected to belong to Gen Z by 2020. It is no wonder, then, that many companies are already readjusting their strategies to appeal …

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