How to: Market Beer to Chinese Consumers

market beer to chinese consumers

Beer represents 75% of the total amount of alcohol consumption (by volume) in China. To succeed in this lucrative market, knowledge of the consumer segmentation is important. Beer Market Segmentation in China Mass-Consumed Beers These are the locally brewed beers, mostly lagers, with low alcohol percentage (around 3%). Currently, the largest brand names in China …

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