May 29, 2017 | Mersol & Luo

Wine in China

February 13, 2020May 29, 2017 by Natallia Slimani

Wine in China

Marketing and sales insight into China’s unique wine industry. Learn what the emerging trends are in the wine market in China.

The rise of Coffee in Chinese Markets

China is known the world over as a tea-drinking country. This is rapidly changing as young and wealthier consumers adopt… Read more…
How to: Market Wine to Chinese Consumers

There are six groups of wine drinkers in China based on consumption behaviors. To better target each consumer segment, businesses work… Read more…
Evolving Preferences of Chinese Consumers

As the largest potential market for alcoholic beverages, China remains a challenging market for foreign players. It is critical to… Read more…
Fast Rising Imports in China Boost Prospects for Foreign Producers of Wine, Beer & Spirits

China’s Import Surge China is known as an exporting powerhouse. With new trends and changing behaviors, it is hardly surprising… Read more…
How is the Coronavirus affecting Chinese Consumption?

What to expect as the Coronavirus Outbreak effects the Economy in the Greater Chinese Markets Read more…
How to: Market Beer to Chinese Consumers

Beer represents 75% of the total amount of alcohol consumption (by volume) in China. To succeed in this lucrative market,… Read more…
Chinese Drinking Culture, Explained

Chinese drinking culture has its own set of rituals and purposes, and plays a crucial part in business. Learn about the Chinese drinking culture. Read more…

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