Brewing Demand: Starbucks Beverages in China Market

Starbucks in China

When Starbucks first ventured into the Chinese market in 1999, the opinions, as well as the odds, were against the company. Bringing a coffee franchise to a nation renowned for its tea drinking seemed a fool’s errand. 18 years later, Starbucks is operating over 2,000 stores in 100 cities across the country. How did the …

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