Building the Future of Your Business in Asia
Mersol & Luo provides intelligence, strategy & advisory solutions
to succeed in some of the fastest growing markets in the world--Mainland China, Taiwan, Hong Kong, Macau, Singapore, and Malaysia.
Services are focused on mitigating risks while navigating a successful entry, initial sales, growth & expansion.
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Modern Beer Co.* is a medium-sized European producer of mid-market and premium beers using modern flavors and techniques. The brand sells in Europe and Asia.
The brand was very interested in entering Taiwan, Singapore, and Hong Kong; however, they did not understand these markets, know if their brand would appeal to local consumers, how to find the right marketing and distribution partners or how to manage those relationships in order to achieve their goals in these markets.
“We knew demand for beer in Asia was big but weren’t sure how to approach the region’s markets given our different price points and non-traditional flavors. Mersol & Luo supported us through the entire entry process and continues to do a good job managing our operations and growth in Asia.”
Chief Branding Officer, Modern Beer Co.