Huge Potential Spending Power China’s cities will contribute $7 Trillion to global consumer spending—30% of the total—by 2030, according to McKinsey. That is significant, even…
BUILD FOR THE LONG TERM IN CHINA. WE’LL SHOW YOU HOW
Mersol & Luo is a market entry strategy consultancy specializing in the Chinese market. With offices in Hong Kong and Shenzhen, we have our finger on the pulse of business in China. We ensure companies succeed in the Chinese market, delivering a range of market intelligence, market entry consulting, branding, localization, and marketing management solutions.
Delivers excellent market research our clients can use to develop their market entry strategy and make well-informed decisions related to their target consumer market, marketing, and sales needs.
MARKET ENTRY CONSULTING
Our team of experts guides each of our clients through the regulatory approval process for import/export, registering a local corporate entity, establishing sales and distribution channels, and any other necessary steps along the way to formally entering a new consumer market.
BRANDING & LOCALIZATION
We advise our clients on how to best localize their brand, including developing a website, online store, logo, theme, packaging, translation and the like. This ensures they will be in a strong competitive position.
Developing and executing an effective marketing strategy is important for our client’s long term success. We focus on social media management, content creation as well as traditional media to promote our clients’ products and increase consumer brand awareness.
The Belt and Road Initiative The Belt and Road Initiative (B&R)—commonly referred to as One Belt, One Road (OBOR)* is a China-led effort to revive—and…
In China, a country better known for its own local variety of fiery spirits–baijiu, wine has yet to become the alcoholic beverage of choice. According…